Who We Are

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Jason Pack Founder and CEO

Jason Pack is an author, academic, entrepreneur and media commentator. His primary vocation is historical writing, political commentary and risk management consulting about the Middle East. He has written for the New York Times, Wall Street Journal, The Financial Times, The Guardian and Foreign Affairs. He appears frequently on the BBC, Al-Jazeera, Voice of America and CNN. His cultural commentary (including wine writing) has appeared in The Spectator, London Review of Books, WineSofa, Georgia Today and The Times Literary Supplement.
Jason was blessed to grow up in a household with an extensive, yet conventional, cellar. Only later in life did he discover that there was a lot more to wine than Napa, Bordeaux and Burgundy -- and that paradoxically encounters with Sagrantino di Montefalco, Tokaji, English sparkling, red Etnas and the like could more reliably produce transformative drinking experiences than decades old bottles of the classics.
Jason’s work and travels have brought him to over sixty countries. As a serious student of the Islamic world where wine connoisseurship and public drinking rituals are either unknown or forbidden, he became captivated by the history of wine in Europe and its crucial role in the development of Western cultural and sacred traditions.

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Daria Kholodilina Head of Operations

Daria Kholodilina is a travel blogger and tour planner based in Tbilisi, Georgia. She has worked for the Georgian National Tourism Administration (GNTA) from 2014-2018 on their branding and marketing team. She participated in developing the Georgian National Tourism Strategy 2015-2025. Her contributions were focused on marketing and promotion.
Daria is also a co-author of the definitive (and only) English language guidebook to Georgia’s wine regions: Vinologue: A Guide to the Cradle of Wine. Published in 2016, this book received the Geoffrey Roberts Award and was highly praised by major international media outlets in the world of wine: The Guardian, jancisrobinson.com, World of Fine Wine, and others. While the oenological part of this book was written by renowned wine writer Miquel Hudin, Daria Kholodilina was responsible for the culture, food and travel chapters. She will bring this world leading expertise to the planning and execution of your Birthplace of Wine Experience™.
At BWE, she is responsible for tour planning and operations in Georgia. She looks forward to curating your cultural, gastronomic and adventure experience.
You can reach out to her directly at: Daria@BirthplaceOf.Wine

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Dr James Flewellen D.Phil., DipWSET
Creative Consultant

Dr James Flewellen is a biophysicist, award-winning wine writer and educator based in London, UK. He holds the WSET Level 4 Diploma and is a Judge for the International Wine Challenge. His book, The Concise Guide to Wine and Blind Tasting, won a Gourmand Award for best drinks education book. James learned his trade in wine tastint during his doctoral studies through the University of Oxford Blind Wine Tasting Society, captaining the university wine tasting team to victory in numerous competitions throughout Europe.
James runs tasting courses, offers food and wine consultancy, and wine education in the UK and France. He uses his scientific training to illuminate concepts of taste, tannin and terroir in an approachable, entertaining manner. James writes regularly on www.jamesflewellen.com and his writing has appeared on the Rambling Epicure and jancisrobinson.com.